Three strategic business/tech trends you’ll be hearing more about
As companies look to gain market share and grow revenue despite the challenges of the COVID-19 pandemic, global research and advisory firm Gartner has identified its top strategic trends in business tech, the technologies that are destined to dominate the business landscape. Leading the list:
1. Internet of Behaviors
A term coined in 2020, “Internet of Behaviors” (IoB) refers to the way organizations leverage technology to monitor and influence behavior. An example would be health insurance companies monitoring a policy holder’s fitness bands to track food intake and trips to the gym, and adjusting insurance premiums up or down, accordingly. Gartner predicts that by the end of 2025, more than half of the world’s population will be subject to at least one IoB program.
2. Cybersecurity Mesh
Cybersecurity mesh technology enables people to access any digital asset securely, no matter where the asset is, or where the person is located. It’s the boldest move yet to redefine a secure environment from within the structure of an organization to follow an individual anywhere they go outside of the organization. With the growing number of Cloud and remote employees, cybersecurity mesh will become increasingly indispensable, Gartner predicts, supporting more than half of digital access control requests by 2025.
3. Total Experience (TX)
In any customer-company interaction, multiple experiences are taking place at the same time. But for many organizations, the efforts to provide a good employee experience, user experience, and customer experience happen independently of one another, so they don’t always come together smoothly. Total Experience (TX) integrates these experiences, resulting in improved overall delivery of services and increased satisfaction by all parties. Gartner expects organizations that provide a TX to outperform competitors across key satisfaction metrics over the next three years.